How advertising practitioners view ethics: moral muteness, moral myopia, and moral imagination

Advertising practitioners face ethical issues that are common to all professionals, but they also encounter issues related to factors unique to advertising. Despite some academic and popular discussion of ethics in advertising, ranging from its broad social consequences to consumers’ perceptions of potentially objectionable ads, we know little about how advertising practitioners react to ethical issues when they arise. This paper is an attempt to address this relatively neglected area. Our focus is to examine how advertising practitioners perceive, process, and think about ethical issues. Summarizing our findings, within our sample of the advertising community, significant numbers of practitioners either do not see ethical dilemmas that arise or their vision is shortsighted. Reasons or justifications for this visual impairment can be categorized. When ethical issues are recognized, there is little communication about them. There are exceptions, however–some practitioners do see and talk about ethical issues. Finally, the type of organizational community has an impact on awareness of ethical issues and ways of dealing with them.

Read the complete paper by Patrick E. Murphy at AllBusiness

10 Authors Against Adjectives ~Chelsea Bauch

10:29 am Thursday Oct 21, 2010 by Chelsea Bauch
Long considered the scourge of good writing, the adjective recently got another public flogging by Alexander McCall Smith in this Wall Street Journal article. Sure, most college students are guilty of inserting redundant, Thesaurus-aided descriptions to reach an essay’s minimum word count, but everyone from Voltaire to Steven King has agreed upon the danger of overusing this seductive part of speech. Although we’re not suggesting that linguistic minimalism should be the gold standard, it’s well-worth heeding the anti-adjective advice of these literary greats.

“Adjectives are frequently the greatest enemy of the substantive.”
- Voltaire

“[I was taught] to distrust adjectives as I would later learn to distrust certain people in certain situations.”
- Ernest Hemingway

“The adjective is the banana peel of the parts of speech.”
- Clifton Paul Fadiman

“When you catch an adjective, kill it. No, I don’t mean utterly, but kill most of them — then the rest will be valuable. They weaken when close together. They give strength when they are wide apart.”
- Mark Twain

“The road to hell is paved with adjectives.”
- Stephen King

“[The adjective] is the one part of speech first seized upon and worked to death by novices and inferior writers.”
- J.I. Rodale

“Use no superfluous word, no adjective, which does not reveal something.”
- Ezra Pound

“The adjective has not been built that can pull a weak or inaccurate noun out of a tight place.”
- E.B. White

“[Whoever writes in English] is struggling against vagueness, against obscurity, against the lure of the decorative adjective.”
- George Orwell

“Most adjectives are also unnecessary. Like adverbs, they are sprinkled into sentences by writers who don’t stop to think that the concept is already in the noun.”
- William Zissner

Read at Flavorwire

Read the Wall Street Journal article by ALEXANDER MCCALL SMITH

Golden Horses

We have our affinities — legends & ghosts of archetype longings like blue dregs in the blood. Perhaps we even practice them like match tricks or blacksmithing or driving around at two in the morning looking for a cafe with real, wood-top tables.
Nothing is apparent. A dark Braille of store fronts reads like a characterless dream, an overcast night that will not rain.

A logical oddness is necessary in the slender, numbing edge slid between threads of will and desire.

I remember a letter not yet written to tell Toronto I will not be there this summer juxtaposed with the image of a lake from my last trip back through Montana. Friends I know now have friends there. The world has changed subreference. Minnesota, Horse-Head Lake, the Jewish girl with gifts of 3 meerschaum chess pieces and a Hebrew dictionary.
Today,
(during the telling of this story)
I noticed our reflections in the water, caught between sky and earth, a double-reversing end-frame of mirrors that keep telling the same story – everything changing, never concluding.

I am attracted to things I cannot touch.
I can be touched by them.
Little Golden-Eyes does the trick of her wounds but we are safe, it is stigmata, the suffering is not ours.

Just before sunrise this insomniac affinity to images sums up in a breakfast house restaurant. My face reflects back from a cup of dark coffee, from a Formica white tabletop patterned with golden horses
leaping.

Breaking The Self Idiom

Today I accidentally discovered that an Amazon.com reseller was marketing one of my old collections of poetry for $30.00. My immediate response was outrage and I am not sure why.

The price was one thing. When it first came out in 2003 the suggested List Price was $16.00 which I Selected Poems 1963-2003thought at the time was ridiculous. One hopes to make a little money but you never really expect poetry to wind up on a bestseller list. It was more of a credential thing, an easy way to share with friends and fellow writers, something to present at poetry readings to those who took an interest. I sold at cost or gave away far more copies than were sold at retail.

And having spent the major portion of my life in sales I was acutely sensitive to the facts of realistic profit margins and business strategy. How could I resent an entrepreneur capitalizing on my book. If his customers agreed to this valuation then more power to them all. It is another venue of promotion for myself and you cannot beat free advertising.

After a morning of meditation and self reflection I am starting to think that my initial anger was at being exposed. A past version of myself was called up into the public light and I was embarrassed by all that I had not done since that book’s publication. Not that I was a particularly gifted poet or had a large following but at one point I simply stopped trying. I stopped trying to get published in magazines, turned down invitations to readings and simply moved away from the company of fellow writers. But I never stopped writing.

So now, at this juncture, I wonder to myself what is called and what is answered.

The Management Mentality ~by Robin

Monday, January 10, 2011, 6:03:43 AMGo to full article
With a title like The Management Mentality, you might think that what follows will be a rant about managers. This is almost true, but I should state that some managers are lovely people; in fact, some of my best friends are managers. I am a firm believer in the Christian ethic* of “love the manager, hate the management.” To show how much I care about managers, for each of the errors of the management mentality, I have provided a mantra they can use to counter it.

1. For everything that can be done, there is a right way to do it.
On its own, this is a truism; the problem comes with the assumption that “a right way” means “only one right way” and the corollary that it is the task of management to find this way and make sure everybody follows it. The motto of Perl, “There’s more than one way to do it,”** goes down well with programmers but not so well with managers, hence their obsession with standardisation. If it turns out that everyone has been standardised into doing the wrong thing, then the answer is not to stop standardising them, but to find a different target behaviour. Letting people find their own way to do things not only improves creativity (something even managers reluctantly agree is a good thing) but allows for the fact that the best way for one person might not be a good way for someone else. For example, I love playing with computers, which means that I use them in my teaching as much as I can. I’m a member of the university’s educational technology group. I collect and give feedback on work electronically. I use Moodle to provide content and facilitate communication. I’ve even tried meeting up with students in Second Life. But that’s me. I have colleagues who can crash a computer just by looking at it, and I think they should be allowed to use computers for nothing more than entering grades (preferably with someone looking over their shoulder while they’re doing it). Conversely, I’ll admit that detailed lesson plans with every activity timed to the minute are a great thing — but not for me.

Mantra: “Tim Toady” (=TMTOWTDI=There’s more than one way to do it)

2. Managers serve those who manage them and lead those they manage.
Most managers like to think of what they do in terms of leadership, not service. This is unfortunate, because leadership is hard to pin down and depends on personal qualities which are rarer than attending a leadership seminar would lead you to think. If you want to be a leader, join a political movement, write a book full of Great Ideas or volunteer for the Scouts. Otherwise, concentrate on what you are here to do, which is service. This, however, brings its own problem, which is when managers do think of what they do in terms of service, they see it as service to those above them in the management chain (usually a couple of links up in the chain, since few like to think of themselves as serving their line manager). This is completely the wrong way round. Shop assistants serve customers, not store managers. As a teacher, I think of myself as serving students, and I think of management as serving me, because it is their job to help me do my job. Iain Banks wrote a novel called The Business in which managers were appointed by those who they were going to manage, not by those who were going to manage them. Excellent idea.

Mantra: “Serving is the supreme art. God is the first servant.” (Life Is Beautiful)

3. No one must ever be allowed to buck the system
Imagine a series of lunch-time chamber music concerts. Why not? It’s a soothing thought. These concerts have a low budget, so it is suggested that instead of printing tickets or taking money at the door, there is a donation box where people can deposit money as they leave. This will mean, of course, that some people won’t pay, but on the other hand, some people may put in quite a lot. The only way to find out if it works is to try it for a while and see if you break even. Unless, of course, you have the management mentality, in which case you find the idea that some people are getting away without paying so infuriating that you print tickets and pay someone to sit at the door checking them, even if it results in lower takings than the donation box. (Incidentally, this is the same mentality that has led to predictions that music would be killed first by pirate radio, then by home taping, and now by file sharing.) There always have been and always will be free-riders: people who buck the system, don’t leave money in the coffee jar, take three-hour lunch breaks, print out 300-page game manuals on the office printer, blog when they’re supposed to be working (oops) and so on. Unless they are causing serious problems, the best thing to do is ignore them. (Well the best thing to do is not hire people like that in the first place, but they are hard to spot in interviews, since practice in cheating brings proficiency in lying.) If they are causing serious problems, deal with them, one-to-one, in whatever way works best. The thing not to do is to change the whole system because someone is bucking it. This links back to the problem of standardisation. On several occasions I have queried a new and dubious standard procedure and got the reply: “But some people are [insert horrendous thing here].” OK, so find those people and deal with them; don’t make life harder for the rest of us by implementing yet another silly procedure. In any case, whatever new procedure you implement, someone will find a way round it.

Mantra: “Imposition of Order = Escalation of Chaos.” (Principia Discordia)

4. Action is always better than inaction
Tasks. Goals. Projects. Agendas. Action items. Managers love these things. This is largely because, despite their bad reputation, most managers are actually well-meaning, conscientious, hard-working people, and as such feel that they should be doing something to earn their salary. (Some of them may also be neurotic workaholics, but let’s not jump to conclusions.) The problem is that if you are always running around doing things, you may not realise that there is something better you could be doing, and in many situations, the best thing to do is nothing. If it ain’t broke, don’t fix it, and all that. As I just said, managers are there to help other people do their jobs, and sometimes those people don’t need any help.

Mantra: “Do nothing, and things will return to their natural order.” (Lao Tsu)

5. The Bottom Line
Let me tell you a secret. A secret so profound that it makes that silly book The Secret look like, well, The Secret. The secret is this: There is no bottom line. The phrase “the bottom line” has been bandied about so much that we almost forget that it is just a metaphor derived from book-keeping conventions. Outside ledgers and spreadsheets, there is no such thing as a bottom line. There are at least two reasons why this is so. The first is that not everything is quantifiable (except perhaps by some kind of Maxwell’s Demon). As Tom Shippey said, “Managerial programs work best where there is a clear and quantifiable outcome and an easy way of checking what the work-force is doing. Neither of these apply to teaching, or research.” You can probably think of a lot of other things they don’t apply to either. This leads to the second reason, which is that the idea of the bottom line presupposes that of all the things an organisation does, there is only one (usually making a profit) that really matters; the others are either means to that end or fluff. But of course in reality, organisations (like non-psychopathic people) have lots of different aims, whether official or just assumed. Keeping your workforce happy should not be valuable to you because it increases productivity, but because you are a person, and making other people happy is the most important thing you are here on earth to do. (Unless you’re evil, of course.) Talking about “the bottom line” is a great way to sound macho in meetings, but usually it means nothing, and when it does mean something, it means something bad.

Mantra: You guessed it—”There is no bottom line.”

“But what about the good managers?” you may ask. It is true, there are good managers. I’ve even met a couple. They are the people who take the principles I’ve listed above and stand them on their head.

* There is some debate as to whether “Love the sinner, hate the sin” (or “Hate the sin, love the sinner”) is a Christian saying, since it, or something like it, is attributed to Gandhi. On the other hand, St. Augustine said something very similar, though not as snappy: “Cum dilectione hominum et odio vitiorum.”
** Actually, Perl has more than one motto. Of course.

Enough — by Greg Steggerda

I’ve been thinking a lot lately about the idea of “enough.” Actually, I’ve been
thinking about this off and on for years, ever since we paid off the house and
everyone immediately assumed we’d turn around and buy a bigger one. We looked -
having friends in real estate is like having family members who sell financial
instruments, they’re always pitching something – but we found we didn’t want any
of those big houses. So now, years later, we’re still blissfully unaware of how
miserable we are in our little house.

The funny thing is, a lot of folks
think it’s because we don’t have enough money. We just think this is enough
house for two people. And we’re left with this shameful problem of money in the
bank, and a lot of well-intentioned advisors telling us that we need some debt.
Because paying taxes is bad but paying Citibank is good? At least I get
something for my taxes.

The same thing happens with cars (I guess a
half-ton pickup should embarass me enough that I’ll eagerly take on another
three years of payments just to avoid the death blow to my image) and vacations.
And a huge industry has sprung up just to address the sensitivity men have about
the size of their TV sets.

And how about food? If an eight-ounce steak is
good, a 10-ounce steak is better, and best of all is that two-pound monster you
get for free if you can finish it all. The best restaurants are buffets, right?
European friends say only in America is the quality of a meal judged by it’s
quantity. No such thing as eating enough; all our best celebrations involve food
comas.

The truth is, I guess, that for most of us enough isn’t. We need
more . . . than we have now, than the other guy has, whatever. After all, isn’t
that what Nelson Rockefeller is supposed to have said when asked how much money
is enough – just a little bit more?

It’s an important question, because
until we have enough, everything we get goes to feeding our own insatiable need.
There’s more than enough wealth in this country to end poverty, stamp out
hunger, fix education, put people back to work. There are so many digits to the
left of the decimal point of our collective worth that we can’t really
comprehend it, yet each individual one of us still thinks we don’t have enough.
So all that money goes up in interest-payment smoke, or gets locked into the
IRA.

At least, though, we’re all a lot happier. Oh, you’re
not?

Then let me suggest that you think a little bit about enough.
Because there’s a lot of happiness, in a weird sort of way, in giving away 15%
of what you earn and then finding out you managed to save even more than that.
In backing your bought-for-cash truck out of your paid-for garage and realizing
you haven’t paid a dime of interest to anyone in over a decade. In helping three
families get into homes because your credit is not only golden, it’s completely
unencumbered.

There is such a thing as enough. And figuring out what it
is is half the fun.

http://viewfromorangecity.blogspot.com/

 

“When you change the language, you change the conversation.”

Changing language, changing conversations

Boomer Market Advisor | October 1, 2007 | By Kim Sharan

Financial planning is more than simply numbers. Any good investment professional can crunch numbers, but there are calculators that do the same. Today, experienced financial advisors compete against the media, blogs, popular personalities and the client’s family and friends who offer so-called financial advice. To gain the same level of trust that people have with their pediatrician or psychologist, financial advisors must truly understand the nature of their clients’ changing lives. This means asking thought-provoking questions that go beyond the numbers: “How do you plan to pursue your passions?” “Where do you dream of going?” and “How will you leave your lasting mark?”

Alan Webber, co-founder of Fast Company magazine, recently said, “when you change the language, you change the conversation.” In recent years, Unilever’s Dove represents one company that I believe has successfully changed its language and therefore the conversations with consumers. Dove’s marketing has challenged the stereotypical view of what beauty is. They have tested the community’s views on aging, body shape and race by using ordinary women in their advertising. No super-models. No waifish girls. Just real women, as they are, in all sizes, spots and wrinkles. Dove demonstrates the power of language. When framed in an effective and emotional manner, consumer perceptions and mindsets can be changed.

Understanding the pressures of the sandwich generation

Today’s boomers face a retirement unlike any generation before them. They are enjoying longer and healthier lives and the prospect of a 30-year retirement. But, the current legislative and corporate environment means that Social Security, company pensions and healthcare are no longer guaranteed benefits. In addition, boomers are sandwiched between two generations, and have a degree of financial responsibility for both their children as well as their aging parents.

A recent study conducted by Ameriprise, entitled Money Across Generations found that a substantial number of affluent boomers are helping their adult children in a number of ways — paying college loans and credit card debts, making mortgage and car payments or allowing them to move home and live rent free. At the same time boomers may be helping parents pay for groceries, medical expenses, utility bills, or adding an extra room for parents who can no longer live alone.

Advisors should ask probing questions about the family: “Are your parents in good health?” “What are their plans for long-term care?” “Are your children financially independent?” “What is your opinion about letting them live with you or providing financial support if they are in need?” The answers to these questions will help the advisor better understand their client and allow them to plan for the future impact of family obligations.

Confronting taboos

Getting these answers assumes these conversations are happening in the home. This is not always the case. Boomers are the generation that created the so-called “information revolution.” Yet, when it comes to money, they’re similar to the “silent generation” of their parents – it’s a taboo topic.

The Ameriprise study found that conversations about money are not happening as often as they should. Only 4 in 10 boomers talk with their families about money and finances on a regular basis, and even fewer parents of boomers say the same. While boomers seem to be talking with their aging parents, they’re not talking with their adult children to the same extent, even though the magnitude of the financial support boomers provide to them is greater.

We were encouraged to see that there is an increasing openness to financial conversations in progressively younger generations. This creates an opportunity for advisors by initiating the conversation. It allows the advisor to better understand their clients, while helping to gain the trust of extended family members.

Regardless of how the conversation takes place one thing is clear — advisors need to engage clients in both a rational and emotional conversation. Going beyond the numbers is the key to better understanding clients and remaining relevant with families, and their financial lives.

Kim Sharan

http://www.advisorone.com/article/changing-language-changing-conversations

Moral Relativism, Corporate Style

p_0179Cultural “conservatives,” like William Bennett, that insufferable stuffed-shirt, hypocrite, like to huff and puff about the decay of values and the culpability of left-wing moral relativists.  Over and over again, he and his ilk trip over or ignore the fact that the biggest fans of relativism are his allies, the monied corporate marketing interests that keep our consumer economy going…when it’s going, that is.  Consider the latest advertising campaign from HSBC Bank, out in force today in the New York subways:

In each “Different Values” ad, created by JWT, New York and London, a single image repeats three times, with a different one-word interpretation imposed over each photo… As occurred with the HSBC’s “Your Point of View” campaign, some of the new ads have already begun to generate blogosphere buzz over some of the words and images used.

My favorite shows an image, repeated three times, of a hefty billfold, stuffed with money and credit cards, lying on the ground in a parking garage where, obviously, it has been lost by some poor soul.  The words superimposed?

MISFORTUNE     OBLIGATION     TEMPTATION

Put that one in your Book of Virtues, Mr. Bennett!  Are these all “values?”  No, but that’s a minor point.  Are we to assume that the quivering temptation of the unscrupulous person who will take the wallet without bothering to return it to the owner is a person with values that are equivalent to those of the person who feels obliged to try and return it to it’s rightful owner?  Okay, kiddees, what lesson did you learn today?

The slogan that goes with all this is:  “Different values make for a richer world.”  I’ll say!  Where would we be without cutthroat greed!

Journey To Perplexity

The Zero-Impact Corporation , by Chris MacDonald, Ph.D.

File this under “Food for Thought.”

Last month I blogged about a Starbucks ad telling customers “Everything we do, you do.” (See: You Are Starbucks.) The idea implied by that poster was that all the stuff Starbucks does (in particular, all of its “corporate social responsibility” activities) is actually done by its customers — after all, customers are the ones paying the bills. Without customers, Starbucks wouldn’t exist.

f_0130It’s long been acknowledged that there’s a sense in which corporations don’t exist. On the “nexus of contracts” view, a corporation is just the name we give to the intersection of a whole bunch of private contracts: suppliers, employees, managers, and customers, all linked together by this thing we call a “company.” (Example: you can think of Walmart as just a vehicle by which millions of Americans buy tons of products from millions of Chinese. Exxon is just a mechanism by means of which millions of car drivers hire to oil-rig workers and geologists to help each of them exploit a tiny bit of the earth’s petroleum reserves.)

So, from that point of view, consider this: since corporations (in some sense) don’t exist, they also don’t pollute. Nor do they have any social impact at all, either for better or for worse.

Seen this way, Shell Oil has never emitted any pollution. Sure, smokestacks bearing its name have, but that’s just a short-hand way of saying that millions of car-drivers (and folks who heat their homes with oil or natural gas) have each contributed, incrementally, to that pollution. Likewise, Exxon has never spilled a drop of oil in the ocean. And Walmart has never driven a smaller store out of business: if a smaller competitor went out of business, it’s because thousands of consumers chose to shop at Walmart rather than at the smaller store.

Now keep in mind that this is not intended as a way of letting corporations (or managers) off the hook for bad decisions. It’s a kind of thought experiment, to see where it gets us, ethically, if we look at the corporation as a conduit between people who want to sell things (e.g., garments sewn in China) and people who want to buy them (e.g., North American teenagers).

Of course, from this point of view, no company would get credit, either, for any of the good things it “does.”

So, is this way of thinking about things helpful, or dangerous? Does it make sense for some of the examples suggested above, but not for others? Why?

via The Business Ethics Blog, by Chris MacDonald, Ph.D..

Globalization and Human Rights – Nicholas D. Kristof Blog – NYTimes.com

p_0922August 29, 2009, 10:33 pmYour Comments on my Sunday Health ColumnBy Nicholas KristofMy Sunday Column argues that our existing health system erodes family values — by causing the divorce of the woman who was the spine of my column — and costs far more lives than an army of “death panels” ever could. I’m quite horrified at the thought that we may miss this chance to reform our health care system and assure universal coverage for all Americans. I’d welcome your thoughts on the column, particularly by those working in the medical world or those who have had major encounters with it.Update: Read through these comments and those beside the column itself — they offer an excellent education in what it means to fall through the cracks.

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